What does your font style say about you?

I was reviewing a document of a client this week which set me off thinking about the various font styles there are.  A few months ago I switched to Verdana for business correspondence and find this font style clear and neat on the eye.  I have since discovered that this font was developed specifically for easier reading on the computer.

Which set me off thinking – what does your font style say about you?  Are you a conservative Times New Roman (this used to be the standard font style historically) or a modern minded Arial (this font is now the more standard business font).   Or perhaps a stylish Trebuchet?   With such variety we can all create different documents and styles to suit different occasions.

New fonts are continuously being designed giving the marketing and corporate world much bigger scope when creating new slogans or new brand designs.  When you next go shopping look at some of the products on the shelves, companies will use different text/font style to make their products stand out differently on the shelves or give themselves their own unique “look”.