How Sassy Is Your Communication Style With Your Customers?

Do you regularly communicate with your customers?  And what form does it take?  With new technology platforms now available there are many different ways.  But which is the best way?  Some of the methods we have found successful for clients are: -

Postal Communication

Newsletters.  By post it generally has a warm response and gives you the opportunity to add colour and photos.  Great if you can send out regularly and you can build a loyal audience.  In most cases it will get to the named person.  But it can be expensive and there are time delays. 

Face to Face

Meetings and Public Events.  Great for interacting directly with your customers and very personal.  You can gain valuable feedback with your customers and build relationships.  But it can be costly and time consuming.

Internet

Email Newsletters have an instant delivery and you can add colour and images to lift the text.  Cost effective and you can track links and clicks.  But people sometimes think “oh another spam” and a high number do not even get through mailing systems.

Social Networking Sites, Blogs and Twitter.  Great for building awareness particularly across the web and can stimulate interesting debates!  Cost effective and good for spreading the word (the Cadbury Wispa bar was launched on the back of a Facebook group).  You can post instant updates but it can be time consuming and sometimes the comments aren’t always postive!

Video Films through your website.  An alternative to face to face meetings but it can still be personal and you can lift the film with music.  

These are just some examples.  Whatever your business be your own style icon and don’t just follow the trend.  Think about your audience, budget and resource and tailor your message accordingly.

As ever if we can be of help with any of them let me know.